From the “APE” to the “ZEBRA,” The Innovation Animals is simply not your typical “principles for business success” book.

First, it has watercolors. And it has haiku.

Most important, this book invites you to take everything you think you know about business and dump it on the table. Mix it up. Turn it inside out.

The Innovation Animals explores real-life, real-world innovation situations—the wild successes and the cringe-worthy disasters—using clever acronyms such as …



- APE: Autonomy, Purpose, and Excellence

- IBIS: Inquiry-based Insightful Surprise

- PIG: Perseverance Ignites Growth



Each acronym encapsulates a lesson on how to think like an innovator, not like an accountant. In The Innovation Animals, you’ll discover:



- How an insanely expensive manufacturing choice led to the revolutionary invention of the 2000s.

- The completely random circumstances that led to the development of masking tape.

- What happens when bad customer service gets set to music.

- Why big bosses may need to stay OUT of big decisions!

- And much more.



The Innovation Animals is colorful, pragmatic and just may change your life. And you’ll finally know what a NENE is.